Have you heard of the green dress theory? Recently I saw an Instagram reel where the creator showcased different outfits for a first date. She put on a green mini dress and confidently stated that the green dress theory works and will get you a second date (if you want it). I had never heard of this theory so I did a quick google search. I found an article about Maria Avgitidis, an acclaimed matchmaker from New York. In the article Maria recommended that women wear green on first dates because “Green is vibrant, it’s welcoming, it literally means ‘go’ across cultures and it’s associated with life, growth, luck, and health. Who wouldn’t want to spend time with someone wordlessly exuding these characteristics?” Continuing my search, I came across a reddit discussion about green being a winning color for contestants on the Bachelor. Color psychology is intriguing and the idea of green making you more magnetic to others is a fun theory. So what is it about green that makes it an unexpected showstopper? Let’s dive in.
The Psychology Behind the Color Green
Color psychology plays a major role in how we perceive people—and how they perceive us. Green is commonly associated with:
• Nature and vitality
• Growth and renewal
• Harmony and balance
• Luxury (think emeralds and lush greenery)
Because green is both grounding and rich, it sends mixed signals that are intriguingly attractive. It says, “I’m effortless, but I’m still elevated.” In short: it feels confident, not try-hard.
Why Green Stands Out in Fashion
Most people gravitate toward neutrals or safe colors, so when you wear green—especially a bold or unique shade—it automatically makes you memorable.
Here’s why green works so well:
• It flatters a wide range of skin tones, from cool to warm.
• It’s less expected, so you stand out in a crowd.
• It photographs beautifully, especially in natural light.
• It evokes nature and freshness, which are universally appealing qualities.
How to Try the Green Dress Theory
Ready to test it out for yourself? Here’s how to wear green in a way that feels chic and true to you:
1. Find Your Shade
Emerald, sage, olive, mint—green is endlessly versatile. Cooler skin tones might gravitate toward icy mints or jewel-toned emeralds, while warmer tones shine in mossy or golden-greens.
2. Try a Statement Dress
A green slip dress, structured sundress, or flowy wrap style is a perfect place to start. Pair it with minimal accessories and let the color do the talking.
3. Mix With Neutrals or Metallics
Green pairs beautifully with beige, white, black, or gold. If you’re nervous, anchor your green piece with neutrals to keep things effortless.
Here are some of my favorite green dress picks (click the photos to shop):






It’s clear that color can have a powerful effect—not just on how others see you, but how you feel in your own skin.
So if you’re ready to feel magnetic, fresh, and just a little bit enchanting, it might be time to say yes to a green dress.
Do you have a go-to green outfit that always gets compliments? Or are you tempted to give it a try now? Let me know in the comments.
Xo,
Courtney

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