Our Top New Beauty Picks for 2025

The beginning of the year always brings fresh excitement in the beauty world—new launches, innovative formulas, and trends that promise to shake up our routines. As we get ready to step into February and start prepping for the spring transition, the beauty industry is already brimming with products that are high-performing. From skincare essentials to makeup must-haves, we’ve rounded up our top new beauty picks that are already making waves this year. Whether you’re looking to refresh your vanity or just love discovering game-changing products, these are the ones to keep on your radar.


New Merit Beauty Flush Balms

We can’t get enough of Merit Beauty’s flush balms because this cream blush is so easy to apply (you don’t even need a brush) and blends so seamlessly. It already comes in a range of shades that are flattering on every skintone, but Merit’s recent releases include Le Bonbon- a bright pink shade that has us dreaming of spring, Lusitano- a soft peach shade, and three new gorgeous neutral shades that blend pink and brown. The lightweight formula also gives a hint of glow and conditions your skin with vitamin E.

Ilia Beauty Barrier Build Skin Protectant Cream

If you have dry skin, sensitive skin, or redness, consider adding a barrier cream to your skincare routine after your moisturizer. Ilia’s new barrier cream gives winter skin a boost of hydration, reduces redness, and strengthens the skin barrier over time so that it becomes less sensitive. It also gives your skin a soft, silky finish.

Rhode Peptide Lip Shape

Are you a fan of lip liner? I have to admit that I love how liners make my lips look fuller or add color and dimension to certain lipsticks, but I don’t typically use them because I like to keep my makeup routine quick and simple. Rhode has finally created a foolproof lip liner for minimalists. Their new Peptide Lip Shape has a creamy formula in a range of nudes that give your lips a contoured, natural look. It also contains peptides and fenugreek extract to enhance the moisture and appearance of your lips.

Jones Road Gel Liner

Speaking of minimalists, Jones Road is known for their effortless and accessible approach to makeup. Their new gel liner is highly pigmented but glides on easily. We love that it’s waterproof and lasts all day.

Fenty Beauty You Mist Makeup Extending Setting Spray

If you’re taking photos, attending an event, or just want your makeup look to last all day, a great makeup setting spray is a must. Fenty Beauty’s new You Mist setting spray locks in your look for up to twelve hours without the use of drying ingredients like alcohol or fragrance. It actually provides a boost of hydration (perfect for winter skin) with wild thyme extract and doesn’t clog pores.

Gucci Beauty Mascara Le Magnétisme

Gucci’s newest mascara boasts a creamy and lightweight formula that lifts, curls and separates. The intense black shade creates high definition for lashes. The sleek packaging and gold tone logo also make this a luxurious addition to your beauty arsenal.

What are your current beauty favorites? Let us know in the comments.

Xo,

Courtney

7 responses to “Our Top New Beauty Picks for 2025”

  1. I’m a huge fan of Merit’s Flush Balm too. Also loving Haus Labs By Lady Gaga’s foundation and Jane Iredale’s brow powder. Xo Nipa

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    1. I’m not familiar with these, I’ll have to check them out! Thanks for the recommendations!

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  2. I walk on my treadmill every day. It makes me feel so much better.

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  3. love this selection 😍

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    1. Thank you, I’m glad you love these picks!

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  4. These are great, Courtney! Love the Barrier Cream and the creamy lip pencil.

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    1. Thank you! I’m a recent convert to barrier creams and I love them for my dry winter skin.

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